About the Client
Katarina Mamić is a Croatian fashion designer whose work blends elegance with personal storytelling. Her brand is built around authenticity, femininity, and a strong emotional connection with her audience.
Amelo Design was entrusted with the creation of a complete brand identity — from concept through to final visual guidelines — that would capture the essence of Katarina's design philosophy.
The Brand Concept
The centrepiece of the identity is a custom logo that merges two meaningful elements: the letter K for Katarina, and a heart shape — the brand's signature protective symbol. The heart was not merely decorative; it was built into the very structure of the letterform, making the logo instantly recognisable and deeply personal.
The result is a mark that feels both refined and warm — perfectly aligned with a fashion brand built on craftsmanship and emotion.
Deliverables
Our work included the primary logo and its variations, a full colour palette, typography selection, and brand application guidelines — giving Katarina a cohesive visual system ready to scale across digital and print.
